BZUN Earnings Reaction History
Baozun Inc.
EPS, Revenue, Stock Move
BZUN stock falls 3.0% on average on the first trading day after earnings.
Double-beat first trading day move data is not available yet for BZUN.
Across 35 releases, BZUN has delivered a positive next-day return 28.6% of the time.
Reaction Snapshot (Avg Day 1-3)
Day 1
-2.97%
Day 2
+0.25%
Day 3
-0.71%
Conditioned Moves (Day 1 Basis)
Double Beat
—
Mixed
-3.10%
Double Miss
-2.36%
EPS Beat Rate
14.3%
Revenue Beat Rate
68.6%
Positive Rate
28.6%
Both Beat Rate
0.0%
Recent Earnings History
| Date | EPS | Revenue | Day 1 | Day 2 | Day 3 | Detail |
|---|---|---|---|---|---|---|
| 2026-08-27 | Miss-97.02% | Miss-85.43% | +7.09% | ±0.00% | -5.96% | Open |
| 2026-05-20 | — | — | -0.78% | +1.18% | -2.72% | Open |
| 2026-03-25 | — | Beat+1.12% | +16.43% | -12.10% | -3.67% | Open |
| 2025-11-25 | — | Beat+0.89% | -5.82% | +0.73% | +3.25% | Open |
| 2025-08-28 | — | — | +12.72% | +6.27% | +11.80% | Open |
| 2025-05-21 | Beat+89.44% | Miss-85.82% | -4.35% | -2.60% | +1.67% | Open |
| 2025-03-20 | Miss-100.00% | Beat+0.08% | -12.57% | -1.96% | +0.67% | Open |
| 2024-11-21 | — | — | -8.11% | -0.42% | +6.75% | Open |
FAQ
How much does BZUN usually move after earnings?
BZUN moves about 3.0% on average on the first trading day after earnings. Net average direction is -2.97%.
What is BZUN's biggest post-earnings gain?
BZUN's largest recorded next-day earnings gain is +31.11%, on 2018-03-06.